Three Ways to Increase Sales Team Productivity

Sales Experts
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The former vice president of national advertising sales at TVGN, Beecher Scarlett has spent nearly two decades working in the media sales industry. Known for repeatedly exceeding sales goals, Beecher Scarlett is skilled in sales leadership and has guided several productive sales teams.

In sales, there is always room for improvement. Here are a few ways to improve sales team performance:

- Integrate sales tools.

As in any sector, plenty of repetitive and unproductive tasks are found within the field of sales. When these tasks are automated with sales tools, sales teams have more time to focus on generating revenue. CRM (customer relationship management) platforms, in particular, reduce the amount of time salespeople spend on data entry and follow-up emails.

- Create daily goals.

When sales teams have daily goals, they have a stronger sense of direction in planning their work for the day. Daily goals are motivating for sales representatives, but the goals must be specific and achievable.

- Find quality leads.

Generating many leads does not necessarily equate to many sales. Rather, sales teams must generate quality leads that have a higher chance of turning into actual sales. This means focusing on leads that have a clearly defined budget and are in the process of searching for solutions to their problems