Standard Tennis vs. Paddle Tennis

Paddle Tennis
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As senior manager of brand partnerships with SHE Media in New York City, Beecher Scarlett builds upon a long and successful career in the television industry. He has served as an account executive with NBC Universal, TVGN, and 20th Century Fox. Outside of the professional arena, Beecher Scarlett is an avid paddle tennis player.

From deck tennis to pickleball, more and more people are playing variations of tennis. Created by Frank Peer Beal in Albion, Michigan, paddle tennis began as a children’s playground game in the late 1800s. Although the rules of paddle tennis play are, by and large, quite similar to traditional tennis, the paddle tennis court and equipment used are substantially different.

While a tennis court measures 78 by 27 feet, the much smaller paddle tennis court measures 50 by 20 feet. Court details, such as the distance from service line to service line, are also different.

Paddle tennis players also use entirely different equipment than tennis players do. Unlike traditional tennis, which requires a stringed racquet, paddle tennis, true to its name, requires players to use a solid paddle that may contain small perforations. Although paddle tennis players use standard tennis balls, these must include a puncture hole in order to reduce internal pressure. When dropped from 6 feet, a paddle tennis ball should bounce off the court to a height of 31 to 33 inches.

Understanding Television Advertising

Vintage Television

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Prior to working for the TV Guide Network, Beecher Scarlett served for almost 4 years as an account executive for NBC Universal. At NBC Universal, Beecher Scarlett increased the national ad sales and was responsible for the top brands in the company’s portfolio, as well as for creating agency relationships with OMD and Icon.

Advertising is an essential generator of sales for a brand and its services and products. It takes place at a distance, and delivers a persuasive message to existing and potential customers. The creators of advertising need to know who is the target audience of the product or service so that they can choose the appropriate media with which to convey the message.

Ads can take place in newspapers, television, magazines, radio, online, direct mail, catalogs and leaflets, and more. Television advertisement have an extensive reach. Since they have the advantage of sight, movement, sound, and color, they can be effectively employed to demonstrate the use of a particular product. Television ads are sold in units of 20, 30, and 60 seconds, for example, and the costs vary according to the time slot, the television program, whether it is metro or regional, and more.

Different Types of Hiking Shoes

Trail hiking

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A media sales executive from New York, Beecher Scarlett most recently was a vice president of national advertising sales for TVGN. There, he was involved with rebranding and transforming the network with pivot programming and a revitalized sales strategy. Aside from his professional responsibilities, Beecher Scarlett enjoys hiking.

No hiker is fond of having to stop to treat blisters in the midst of a hike. Even worse is being required to treat blackened toenails, sprained ankles, bone spurs, or plantar fasciitis. The best way for hikers to prevent these types of injuries is to make sure they buy the right shoes. The right hiking shoe should not be tight. Instead, it should be snug enough to prevent injuries, but roomy enough to wiggle one’s toes. Hikers should consider factors such as comfort, durability, stability, weight, warmth, and water resistance. The type and style of shoe a hiker purchases depends on the type of hiking they are planning to do.

Trail hikers should consider hiking shoes. These are low cut styles with flexible soles. Since they are made out of a combination of fabric and leather, they aren’t usually waterproof and require waterproof socks or a waterproofing treatment. 

Day hikers can opt for hiking shoes or a sturdier day hiking boot. Featuring a higher cut, they offer additional support for day hikes or light back packing trips.

Serious backpackers should invest in backpacking boots that are designed for excellent support and heavy loads. Usually made fully of leather, they are durable, supportive, and waterproof. 

Purchasing the right type of shoes can make all the difference on a hike. Hikers should consult with professionals to determine an appropriate style and fit.

On Apollo 11’s 50th Anniversary, Focus Shifts to Space Exploration

Apollo 11 moon landing
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Based in New York, Beecher Scarlett is a respected presence in the media sales arena who has held executive positions with companies such as 20th Century Fox and NBCUniversal Media. Globally focused, Beecher Scarlett has a strong interest in news that shapes contemporary society.

Marking the Apollo 11 moon landing’s 50th anniversary, a recent New York Times article brought focus to a situation in which “space travel has again entered the national conversation.’” At the forefront of this is a pledge by the president to send US astronauts back to the moon by 2024, as well as the efforts of “swashbuckling rocket oligarchs” such as Elon Musk to attain never-achieved milestones such as a Mars colony.

Looking back at the first man on the moon in 1969, many forget that the mission was vehemently opposed by many, including former President Dwight D. Eisenhower. A nationwide poll in 1966 found that 48 percent of people supported cutting funding for the space program if necessary, over a host of other government programs. Relatively soon after the Apollo’s success the project was abandoned due to its cost, and it has been more than four decades since the last manned flight to the moon.

With momentum shifting once again toward manned exploration of the moon and other planets, the Times article posits that “barring war or economic apocalypse” it seems reasonable to expect that people will reach Mars within the present generation. The question is whether it is worth the cost, when there are so many problems on Earth that still need to be solved.

Physical Benefits of Cycling

Cycling
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Beecher Scarlett is a Pelham, New York-based media sales professional who has served as an account executive at such companies as 20th Century Fox and NBC Universal. Beecher Scarlett pursues several hobbies outside of work and is especially fond of outdoor activities like camping and cycling.

Like hiking and running, cycling is a great activity that provides numerous physical benefits. When cycling, two pelvic bones called the ischial tuberosities absorb the rider’s weight and take pressure off the joints, helping to reduce pain and stiffness elsewhere in the body. Since cycling stimulates the heart and strengthens it, the activity is known as a buffer against cardiovascular issues, including heart attack and high blood pressure. Other than that, cycling is known to help with weight control. It not only improves metabolism generally but specifically aids in burning fat. Similarly, cycling is an aerobic workout, which triggers endorphins and makes riders feel good.

Three Ways to Increase Sales Team Productivity

Sales Experts
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The former vice president of national advertising sales at TVGN, Beecher Scarlett has spent nearly two decades working in the media sales industry. Known for repeatedly exceeding sales goals, Beecher Scarlett is skilled in sales leadership and has guided several productive sales teams.

In sales, there is always room for improvement. Here are a few ways to improve sales team performance:

- Integrate sales tools.

As in any sector, plenty of repetitive and unproductive tasks are found within the field of sales. When these tasks are automated with sales tools, sales teams have more time to focus on generating revenue. CRM (customer relationship management) platforms, in particular, reduce the amount of time salespeople spend on data entry and follow-up emails.

- Create daily goals.

When sales teams have daily goals, they have a stronger sense of direction in planning their work for the day. Daily goals are motivating for sales representatives, but the goals must be specific and achievable.

- Find quality leads.

Generating many leads does not necessarily equate to many sales. Rather, sales teams must generate quality leads that have a higher chance of turning into actual sales. This means focusing on leads that have a clearly defined budget and are in the process of searching for solutions to their problems

The Origins of Lacrosse

A sales account executive for 13 years, Beecher Scarlett served as a vice president at the TVGN network in New York City. When away from work, Beecher Scarlett coaches youth lacrosse, a game with roots going back hundreds of years. 

The sport’s origins are unclear. Europeans in North America in the 1630s observed Native Americans playing a game in which they carried a ball to a goal in a netted racket. Little is known about these early games' rules, styles of play, or strategies. Some believe the game may date back to Central American peoples.

Many Native American tribes played what came to be known as lacrosse, including those in the Southeast, western Great Lakes, and around the St. Lawrence Seaway. Some accounts mention competition in what became California and British Columbia. It is known that the game had significance beyond simple recreation. Some peoples used it to settle disputes, and it is still used for healing.

Three types of sticks were popular. The longest sticks were used by the Iroquois and New England tribes and are considered the basis of the modern lacrosse stick.

White Canadians adopted the game in the mid-19th century. Queen Victoria watched a match in 1867 and said the game was “pretty to watch.” At the turn of the 20th century lacrosse was played in the Summer Olympics. In 2017 it was estimated that some 826,000 Americans played lacrosse.